Marketing Strategist with Global Experience
I help organisations build brands, bring marketing strategies to life and grow, combining research, creativity and commercial thinking across the full marketing mix.
About
Hi, I'm Jen.
I’m a marketing strategist and leader with experience across the UK, Asia Pacific and the Middle East.
I work across brand, strategy, integrated campaigns, digital, CRM, PR, partnerships, content and events, helping organisations connect the different parts of marketing and focus on what will make a difference.
I’ve worked across media, education, professional services, membership, wellness and purpose-led organisations, leading projects and teams across 12+ markets.
I’m comfortable setting the direction, leading people and working with senior stakeholders, but I’m equally happy getting into the detail and making things happen.
Currently available for freelance projects, fractional or interim roles, and the right permanent position.
What's different about working with me
01
Hands-on from day one
I get up to speed quickly, build relationships fast, and start contributing straight away. I'm used to working in lean teams where there's no time to ease in slowly, and I find that environment genuinely energising.
02
Commercial focus throughout
Marketing should move the needle on something that matters to the business. I connect audience insight to commercial goals, and I'm always thinking about what the numbers need to show at the end.
03
Global experience, local understanding
I've lived and worked in Hong Kong and run campaigns across more than 12 countries, with local teams on the ground in Asia-Pacific and the Middle East. I understand how audiences and cultures differ because I've been there.
04
Strategy and delivery, not one or the other
I work across the full marketing mix, from brand positioning to campaign delivery to team leadership. I use AI tools in my day-to-day work and help teams do the same, not as a specialist but as someone who thinks about working smarter.
"Jen combines strategic thinking with creative ideas and high-quality execution. She is highly talented, passionate about helping mission-driven organisations, and working with her is an absolute joy."
Fiona Nott
CEO, The Women's Foundation
At a glance
$7M+
REVENUE DELIVERED
+60%
BRAND AWARENESS
+50%
YoY REVENUE GROWTH
12+
MARKETS MANAGED
100%
TEAM RETENTION
200+
EVENTS SUPPORTED
Services
What I do
I work across marketing strategy, brand, campaigns, digital, partnerships and leadership, from individual projects to full-service marketing support.
Ways to work together
Flexible support depending on what you need — from a defined project to senior marketing leadership within your team.
Project / freelance
Interim / fractional
Strategic consulting
Permanent roles
Portfolio
Work I'm proud of
From a global ITV rebrand to $7M in revenue across 12 APAC markets, a few examples of what the work looks like in practice.
Contact
Let's talk
Whether you have a specific brief, a challenge you're trying to solve, or just want to find out if we'd be a good fit, I'd love to hear from you.
Location: UK, hybrid and remote. Open to travel.
