UK-Based Marketing Leader with Global Experience
Whether you need strategic direction, an experienced leader to step into your team, or support in delivering a key project, I help organisations bring people together, simplify complexity and create marketing that delivers results.
Hi, I'm Jen.
With over 15 years of experience across the UK, Asia-Pacific, the Middle East, and global markets, I’ve helped organisations strengthen their brands, engage their audiences, and navigate change.
From leading international campaigns and rebrands to building marketing functions and supporting growing organisations, I bring strategic thinking with a practical, hands-on approach. Whether shaping strategy, leading teams or building partnerships, my focus is always the same: understand the challenge, bring people together and deliver work that makes a difference.
How I can support your organisation
Global
perspective
Having lived and worked across the UK and Asia-Pacific, I’ve seen how different audiences, cultures and organisations operate. I bring global experience with a practical understanding of local markets.
Commercial impact
Marketing should support business goals, not sit separately from them. I connect audience insight with commercial objectives to create strategies that deliver measurable results.
Collaborative leadership
The best marketing happens when people work well together. I build trusted relationships with teams, stakeholders and partners to create alignment, momentum and shared ownership.
Strategy to
action
Equally comfortable shaping strategy and getting into the detail, I turn ideas into practical plans and help teams deliver. I also embrace AI and modern marketing tools where they can improve efficiency, creativity and decision-making.
At a glance
15+
YEARS OF MARKETING
EXPERIENCE
12+
INTERNATIONAL MARKETS
SUPPORTED
$7M+
CAMPAIGN REVENUE
DELIVERED
60%
BRAND AWARENESS
GROWTH ACHIEVED
£1M+
CAMPAIGN BUDGETS
MANAGED
200+
CORPORATE EVENTS
PROMOTED
Take a look at my portfolio of work on YunoJuno
My areas of expertise
01
Marketing strategy
Developing marketing strategies that align with business goals, identify growth opportunities, and provide clear direction for teams.
Marketing planning • Go-to-market strategy • Market research • Marketing audits • Growth planning
02
Brand & positioning
Helping organisations define who they are, what they stand for and how they connect with the right audiences.
Brand strategy • Brand positioning • Messaging • Rebrands • Audience personas • Brand architecture
03
Campaigns & communications
Planning and delivering integrated campaigns that bring together digital, content, PR, events and partnerships to create meaningful engagement.
Campaign planning • Communications strategy • Product launches • PR • Content strategy • Multi-channel campaigns
04
Digital & CRM projects
Improving digital experiences and customer journeys through websites, CRM and data-led marketing.
Website projects • Website redevelopment • CRM strategy • Email marketing • Customer journeys • Marketing automation • Analytics
05
Partnerships & stakeholder engagement
Building trusted relationships that strengthen brands, create opportunities and bring people together.
Partnership strategy • Sponsorship • Corporate partnerships • Stakeholder engagement • Media relations • Internal communications
06
Marketing leadership
Providing experienced leadership for marketing teams during periods of growth, change or transition.
Fractional CMO • Interim Head of Marketing • Team development • Agency management • Budget management • Cross-functional leadership
"Jen worked with The Women's Foundation as a Marketing Consultant on several projects, including a review of our marketing performance, several fundraising gala events, and our International Women's Day campaigns. She combines strategic thinking with creative ideas and high-quality execution. She is highly talented, passionate about helping mission-driven organisations, and working with her is an absolute joy."
Fiona Nott
CEO, The Women's Foundation
Let's talk
Whether you have a specific marketing challenge, need senior support for a project, or want to explore a fractional or interim role, I’d love to hear what you’re working on.
Feel free to email me directly at jtattersallcomms@gmail.com.
