What I can help with
I cover the full marketing mix, from strategy and brand through to campaigns, digital, partnerships and leadership. I can take on a defined project, lead a programme of work or step into your team when you need experienced marketing support:
→ Overview of services
→ Sectors I know well
→ Ways to work together
01
Marketing strategy & planning
Creating a clear marketing direction and aligning investment, activities, and resources with business goals.
Marketing strategy • Marketing planning • Marketing audits • Market research • Go-to-market • Growth planning • Marketing transformation • Budget optimisation
Work highlights:
- Project Management Institute: Regional marketing strategy & $7M+ revenue growth
- British Chamber of Commerce: Marketing transformation, rebrand & digital growth
02
Brand & positioning
Helping organisations define who they are, understand their audiences and communicate what makes them relevant.
Brand strategy • Brand positioning • Messaging • Rebrands • Audience research • Personas • Brand architecture • Tone of voice
Work highlights:
- ITV Studios: Research, rebrand & international relaunch
03
Campaigns & communications
Planning and delivering integrated campaigns across digital, content, social, PR, events and partnerships, from strategy through to measurement.
Campaign strategy • Full-service campaign delivery • Multi-market campaigns • Content • Social media • Influencer marketing • PR • Events • Performance marketing • Campaign optimisation
Work highlights:
- Hilton Hotels Worldwide (dentsu): 12-market campaign & 50% revenue growth
- British Chamber of Commerce: 200+ events & major corporate sponsorships
- British Chamber of Commerce: 10,000+ readership through editorial content
- The Women's Foundation: PR strategy & major international media coverage
04
Digital & CRM
Improving digital channels and customer journeys through websites, CRM, email, SEO, analytics and smarter ways of working.
Digital transformation • Website projects • UX • SEO • CRM • Email marketing • Customer journeys • Marketing automation • Analytics • AI-enabled marketing
Work highlights:
- Driver Hire Training: Digital optimisation & 8% engagement growth
- Project Management Institute: Persona-led CRM & multi-market lead nurturing
05
Partnerships & stakeholder engagement
Building the relationships that strengthen brands, create opportunities and bring people together, internally and externally.
Partnership strategy • Corporate partnerships • Sponsorship • Media relations • Stakeholder engagement • Internal communications • Strategic relationships
Work highlights:
- National Childbirth Trust: Stakeholder communications & feedback-led engagement
- City Girl Network: Strategic partnerships & 300% community growth
06
Marketing leadership & delivery
Providing experienced marketing leadership when you need someone to bring direction, manage people and turn strategy into action.
Fractional marketing leadership • Interim leadership • Team development • Agency management • Budget management • Cross-functional leadership • Marketing operations
Work highlights:
- Managed teams of five at dentsu and two at the British Chamber, with 100% team retention at dentsu.
- Reported directly to CEOs and MDs across multiple roles.
Sectors I know well
- Wellness & health
- Education & professional training
- Professional & membership organisations
- Media & broadcasting
- Charities & purpose-led organisations
- Technology & professional services
I’m also comfortable working across different sectors. Good marketing fundamentals are transferable, and experience across markets and industries brings a fresh, useful perspective.
Ways to work together
Flexible support depending on what you need, from a defined project to senior marketing leadership within your team.
Project / freelance
Defined marketing projects with a clear scope and outcome.
Interim / fractional
Senior marketing leadership during growth, change, transformation or recruitment.
Strategic consulting
An experienced outside perspective when you need to solve a challenge or make a decision.
Permanent roles
Open to the right senior marketing leadership opportunity.