Marketing strategy & planning
Developing clear marketing strategies that align with business goals, identify opportunities and give teams practical direction.
Project Management Institute
Regional marketing strategy & $7M+ revenue growth
The challenge
Drive growth across APAC and EMEA while balancing different markets, products, audiences and commercial priorities.
What I did
Developed market strategies, audience personas and campaign plans across APAC and EMEA, managing regional budgets and multi-market campaigns across products and membership. Also led CRM and customer journey improvements to improve targeting and conversion.
The outcome
- $7M+ revenue generated
- Targets exceeded by 10%
- Multi-market strategies across APAC and EMEA
- Stronger alignment between regional and local marketing
British Chamber of Commerce
Marketing transformation, rebrand & digital growth
The challenge
The Chamber needed to modernise its marketing function, improve return on investment and create a more commercially focused approach to its digital channels.
What I did
Reported directly to the CEO and led a full marketing audit, reviewing activity, budgets and processes before reallocating investment towards higher-value activity. Led the Chamber-wide rebrand and digital transformation, streamlined communications and helped digitise the advertising revenue model.
The outcome
- 40% increase in marketing ROI
- More effective allocation of marketing investment
- Digitised advertising revenue model
- Stronger brand and marketing infrastructure
