Campaigns & communications
Planning and delivering integrated campaigns across content, social, PR, digital, events and partnerships to reach the right audiences and drive action.
Hilton Hotels Worldwide (dentsu)
12-market campaign & 50% revenue growth
The challenge
Increase bookings and revenue across 12 APAC markets while managing a significant regional performance marketing budget.
What I did
Led the $1M PPC campaign, overseeing strategy, channel planning, optimisation and client communications, while managing a team of five digital specialists.
The outcome
- 50% increase in revenue
- 12 APAC markets
- $1M campaign budget
- Industry award-winning campaign
British Chamber of Commerce
200+ events & major corporate sponsorships
The challenge
Drive attendance, engagement and commercial value across more than 200 Chamber events each year.
What I did
Led marketing and sponsorship strategy across the Annual Ball, sponsored event series, breakfast briefings and other major events. Managed relationships with sponsors including KPMG, HSBC and Accenture, and worked with vendors on event concepts, creative and collateral.
The outcome
- 200+ events annually
- High-profile sponsorships secured
- Integrated marketing across owned and partner channels
- Stronger commercial event proposition
British Chamber of Commerce
10,000+ readership through editorial content
The challenge
Maintain a high-quality publication that supported the Chamber's brand, member engagement and wider business community.
What I did
Managed the editorial calendar and production of Britain in Hong Kong, working with contributors, stakeholders and external partners to deliver the bi-monthly publication.
The outcome
- 10,000+ readership
- Reached Chamber members, UK officials and airline audiences, such as British Airways business lounges
- Consistent editorial platform supporting the wider brand
The Women's Foundation
PR strategy & major international media coverage
The challenge
Raise the Foundation's profile and reach new audiences through stronger media and communications activity.
What I did
Developed targeted PR and media outreach around campaigns, events and spokespeople, building relationships with journalists and identifying opportunities for thought leadership and broadcast interviews.
The outcome
- Coverage in The Guardian, Bloomberg and other major outlets
- TV interview opportunities secured
- Increased visibility for the Foundation and its work
