Digital & CRM
Improving digital experiences and customer journeys through websites, SEO, CRM, email, analytics and data-led marketing.
Driver Hire Training
Digital optimisation & 8% engagement growth
The challenge
Improve digital engagement and performance across key customer touchpoints.
What I did
Led a messaging and UX audit, worked with an external agency on SEO improvements and developed LinkedIn campaigns to strengthen reach and engagement.
The outcome
- 8% increase in engagement
- Improved website UX
- SEO improvements
- Stronger LinkedIn performance
- Managed teams and agencies while reporting to MDs
Project Management Institute
Persona-led CRM & multi-market lead nurturing
The challenge
Turn new leads generated through advertising and website activity into engaged prospects and customers across multiple markets.
What I did
Took ownership of a four-week CRM welcome journey, working with regional marketing leads to develop targeted messaging for four key personas across different regions. Built a progression from awareness and education through to tactical product messaging and sales, with A/B testing of email layouts and content.
The outcome
- Consistent lead-nurture framework across regions
- Persona-led CRM journeys
- A/B testing built into optimisation
- Stronger alignment between regional marketing and CRM
